With so little time left in the year, there are only two important dates left to boost sales and meet the objectives set. One of them being this Black Friday 2021. Celebrated the day after Thanksgiving, it is the day that opens the Christmas shopping season with significant offers.
These dates are one of the last and greatest opportunities to implement digital marketing strategies that not only boost your brand but also make creativity shine. Why? Black Friday has gone from being a uniquely American holiday to a date used globally. Everyone wants to take advantage of the best deals!
How do you take advantage of it? Learn about some digital marketing strategies such as Email Marketing and Google Ads that you can implement for this Black Friday 2021.
Email Marketing
Email Marketing is one of the best tools for announcing Black Friday deals. Whether you have a short or extensive database, these are some digital marketing strategies that you can implement in your Email Marketing to generate more sales:
- Send creative and original newsletters;
- Make sure to send your emails in advance to build buzz;
- Promociona tus mejores y más atractivas ofertas;
- Promote your best and most attractive offers;
- Customize the newsletters and category segmentation.
Social y Google Ads
Did you know that on Black Friday 2019 142.2 million people bought only in online stores?
Yes, you read that right, 142.2 million! Thanks to the facilities provided by delivery and pickup, more and more people are heading to online stores to make their purchases comfortably.
Do you want to ensure that they go to your online store this Black Friday 2021?
- Boost your sales campaigns through advertising on platforms such as Instagram, Facebook and Google Ads.
- Make a discount marketing for those users who have already visited your website.
- Take advantage of the new Social Shopping tools now offered by Instagram and Facebook and boost your sales.
- Use the keywords “Black Friday 2021” or “Cyber Monday 2021” within your advertising, your publications on social networks, your Email Marketing and in your SEO writing.
- Create specific ads for Black Friday 2021 with different segmented categories.
- Increase your daily investment, add more details to your audience and vary the content by platform.
Forget the one-day tradition
The idea that Black Friday should be a single day is considered a bit outdated for 2021. What do we recommend? Extend your sale days up to a week instead of a day or two.
Yes, the expectation that offers will be exclusive for a single day creates a sense of urgency for consumers. Still, there are many who are left wanting more: more offers, more products, more time to buy.
So if you extend your dates this Black Friday 2021, you will get consumers to stay longer and generate more sales.
You are already armed for Black Friday 2021!
Looking to increase your sales this sale season? Implement these digital marketing strategies during Black Friday 2021 and let yourself be surprised.
Remember, not everything is advertising! Interact with your community on your social platforms and use practices such as Email Marketing and Google Ads to continue promoting your offers.