Facebook for companies is the # 1 platform if you are looking to boost business and reach the perfect audience in a more effective and centralized way.
For example, did you know that there are currently approximately 2.85 billion monthly users on Facebook? Imagine the number of people you can reach with Facebook Ads!
Are you still considering using these tools or not sure why they are necessary? Here are some benefits of Facebook Business Manager for companies.
1. Build long-term relationships
Facebook pages are a great way to centralize your audience and have a personalized interaction with them. This is because, thanks to its interactive format, it helps you create a more lasting relationship with them.
2. Efficient communication channel
By offering a space for questions, it has become easier to have a more direct communication channel with customers or with people who want to know more about your brand.
A good use of the tools that Facebook offers for companies is to leave posts with relevant information fixed at the top of the page. Thus, they will always be informed of the most important points about your brand from the moment they click on your profile.
3. Market research
With the new Facebook Page Insights you will be able to carry out a deeper analysis about your audience, the competition and what they are looking for at the moment.
One of the biggest benefits of Facebook Business Manager is that it collects information about your page visitors so you can get a better idea of the demographic you are reaching.
4. Centralize your audience
A website is crucial to driving business performance and reporting what your business does. On the other hand, Facebook pages serve as a place to build the image of the business and help fulfill its mission on a more interactive level.
Are you looking to know better how your audience behaves? You need the tools that Facebook offers for companies.
5. Drive traffic to your page
There are many ways to generate traffic to a website through Facebook Business Manager:
- With Facebook Ads you can direct direct traffic to your page;
- You can link your blog posts and put a direct link in the “About” section;
- The Facebook Business Manager can serve as a funnel for potential clients who want to learn more about your business.